ChatGPT/ 86.4M▲ 1.7%·Taylor Swift/ 73.1M▲ 32.1%·World Cup/ 68.9M▲ 56.1%·iPhone 17/ 54.2M▲ 28.3%·Stranger Things/ 41.7M▲ 14.8%·Bitcoin price/ 39.8M▲ 58.2%·Tokyo/ 28.4M▼ 11.5%·Pasta recipe/ 24.9M▲ 49.4%·Nike/ 22.5M▲ 6.7%·Election results/ 21.3M▼ 4.2%·ChatGPT/ 86.4M▲ 1.7%·Taylor Swift/ 73.1M▲ 32.1%·World Cup/ 68.9M▲ 56.1%·iPhone 17/ 54.2M▲ 28.3%·Stranger Things/ 41.7M▲ 14.8%·Bitcoin price/ 39.8M▲ 58.2%·Tokyo/ 28.4M▼ 11.5%·Pasta recipe/ 24.9M▲ 49.4%·Nike/ 22.5M▲ 6.7%·Election results/ 21.3M▼ 4.2%·
GB · Food

Fish and chips

Across GB, people search for Fish and chips roughly 7.6M times a month — placing it firmly inside the food obsessions of the season.

Monthly volume
7.6M
Δ Week-over-week
▼ 2.4%
Rank in GB
#6
Opportunity Engine · AI analysis

Is there a business
hiding inside Fish and chips?

Opportunity score
31
/ 100

“Saturated British staple with declining interest — no whitespace for new entrants.”

Demand
72
7.6M searches is huge but mostly navigational, not discovery.
Open field
8
Dominated by established chains, locals, and aggregators like Just Eat.
Monetization
35
Thin margins, commodity product, price-sensitive UK consumer base.
Timing
20
Negative momentum signals slow structural decline of the category.
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