ChatGPT/ 86.4M▲ 1.7%·Taylor Swift/ 73.1M▲ 32.1%·World Cup/ 68.9M▲ 56.1%·iPhone 17/ 54.2M▲ 28.3%·Stranger Things/ 41.7M▲ 14.8%·Bitcoin price/ 39.8M▲ 58.2%·Tokyo/ 28.4M▼ 11.5%·Pasta recipe/ 24.9M▲ 49.4%·Nike/ 22.5M▲ 6.7%·Election results/ 21.3M▼ 4.2%·ChatGPT/ 86.4M▲ 1.7%·Taylor Swift/ 73.1M▲ 32.1%·World Cup/ 68.9M▲ 56.1%·iPhone 17/ 54.2M▲ 28.3%·Stranger Things/ 41.7M▲ 14.8%·Bitcoin price/ 39.8M▲ 58.2%·Tokyo/ 28.4M▼ 11.5%·Pasta recipe/ 24.9M▲ 49.4%·Nike/ 22.5M▲ 6.7%·Election results/ 21.3M▼ 4.2%·
IN · Food

Diwali recipes

Across IN, people search for Diwali recipes roughly 22.1M times a month — placing it firmly inside the food obsessions of the season.

Monthly volume
22.1M
Δ Week-over-week
▲ 28.9%
Rank in IN
#5
Opportunity Engine · AI analysis

Is there a business
hiding inside Diwali recipes?

Opportunity score
62
/ 100

“Massive seasonal demand but hyper-competitive space dominated by established Indian food giants.”

Demand
95
22M+ searches monthly with strong +28.9% growth momentum in India
Open field
18
Dominated by Hebbar's Kitchen, Archana's Kitchen, and YouTube giants
Monetization
70
Ads, affiliate kitchenware, sweet box kits, and sponsored recipes viable
Timing
65
Trend growing but market already flooded; niche angles still open
Premium feature · $4.99/mo · owners & members only