ChatGPT/ 86.4M▲ 1.7%·Taylor Swift/ 73.1M▲ 32.1%·World Cup/ 68.9M▲ 56.1%·iPhone 17/ 54.2M▲ 28.3%·Stranger Things/ 41.7M▲ 14.8%·Bitcoin price/ 39.8M▲ 58.2%·Tokyo/ 28.4M▼ 11.5%·Pasta recipe/ 24.9M▲ 49.4%·Nike/ 22.5M▲ 6.7%·Election results/ 21.3M▼ 4.2%·ChatGPT/ 86.4M▲ 1.7%·Taylor Swift/ 73.1M▲ 32.1%·World Cup/ 68.9M▲ 56.1%·iPhone 17/ 54.2M▲ 28.3%·Stranger Things/ 41.7M▲ 14.8%·Bitcoin price/ 39.8M▲ 58.2%·Tokyo/ 28.4M▼ 11.5%·Pasta recipe/ 24.9M▲ 49.4%·Nike/ 22.5M▲ 6.7%·Election results/ 21.3M▼ 4.2%·
JP · Entertainment

Pokemon

Across JP, people search for Pokemon roughly 28.4M times a month — placing it firmly inside the entertainment obsessions of the season.

Monthly volume
28.4M
Δ Week-over-week
▼ 12.1%
Rank in JP
#2
Opportunity Engine · AI analysis

Is there a business
hiding inside Pokemon?

Opportunity score
41
/ 100

“Massive but saturated market in decline — Nintendo controls every viable entry point.”

Demand
88
28M monthly searches is enormous, culturally entrenched in Japan.
Open field
6
Nintendo, Game Freak, and TPC dominate with iron-grip IP control.
Monetization
35
Fan content and merchandise face severe licensing and legal risks.
Timing
28
Negative 12% delta signals fading cycle, not a rising wave.
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