ChatGPT/ 86.4M▲ 1.7%·Taylor Swift/ 73.1M▲ 32.1%·World Cup/ 68.9M▲ 56.1%·iPhone 17/ 54.2M▲ 28.3%·Stranger Things/ 41.7M▲ 14.8%·Bitcoin price/ 39.8M▲ 58.2%·Tokyo/ 28.4M▼ 11.5%·Pasta recipe/ 24.9M▲ 49.4%·Nike/ 22.5M▲ 6.7%·Election results/ 21.3M▼ 4.2%·ChatGPT/ 86.4M▲ 1.7%·Taylor Swift/ 73.1M▲ 32.1%·World Cup/ 68.9M▲ 56.1%·iPhone 17/ 54.2M▲ 28.3%·Stranger Things/ 41.7M▲ 14.8%·Bitcoin price/ 39.8M▲ 58.2%·Tokyo/ 28.4M▼ 11.5%·Pasta recipe/ 24.9M▲ 49.4%·Nike/ 22.5M▲ 6.7%·Election results/ 21.3M▼ 4.2%·
Global · Places
Across the planet, people search for Tokyo roughly 28.4M times a month — placing it firmly inside the places obsessions of the season.
Opportunity Engine · AI analysis
“Massive but saturated market in decline — only niche plays survive here.”
Demand
28M monthly searches signals enormous sustained global interest in Tokyo.
Open field
Dominated by Booking, TripAdvisor, Google, and entrenched travel giants.
Monetization
Travel intent monetizes well but margins crushed by OTA commissions.
Timing
Negative 11.5% delta signals cooling trend, poor entry timing now.
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